The Assistant Store Manager supports the selling, service, and operations of the store to achieve an engaging and inspiring environment. This can include development of others, collaborating with key partners, and supporting store operations and visual needs. This is a key holding position.

brand experience

  • Influence: acts as a brand ambassador and reflects the company values; partners with the leadership team on the creation of an engaging visual experience that appeals to the FP customer
  • Customer Connection: creates selling initiatives that enhance the customer experience; encourages the team to build lasting relationships through personalized service, product recommendations, and connecting with the customer in an authentic way
  • Store Technology: delivers a seamless, omni-channel shopping and event experience through understanding and utilization of MPOS, POS, and customer service applications

leadership + team management

  • Develop & Coach: guides the team to prioritize the customer service and styling recommendations to drive metrics and achieve store goals; provides employees with timely and specific feedback to create a culture of action and accountability
  • Lead by Example: participates as the manager-on-duty by driving engagement in each zone through communication, adaptability, and fostering a collaborative selling environment; exhibits strong decision-making and multi-tasking capabilities
  • Invest in Talent: supports the Store Brand Leader in recruiting, hiring, and retaining top talent to build bench for the store; facilitates thoughtful onboarding for all new hires to drive a strong brand, customer and store connection

visual + business operations

  • Business Acumen: sustains daily operating standards by taking an active role in assessing sales forecasting and supporting scheduling and payroll to ensure an effective daily zone chart
  • Entrepreneurship: utilizes company tools to analyze business opportunities within product placement, outfitting, and stock levels
  • Product Flow: collaborates with key partners to effectively execute shipment processing, restocking, and placement of product while maintaining visual and display standards; ensures omni-channel orders are processed timely and accurately
  • Awareness: adheres to store’s safety standards, inventory accuracy, reduction of product loss, and upholds all company policy and procedures to support the profitability of the store

communication + relationships 

  • Store Community: leads with an inclusive and people-first philosophy; engages employees at all levels to encourage open dialogue, reinforce follow through, and ensure that the store team is heard and supported
  • Communication: stays current and responds to interoffice communication while ensuring important company information reaches all levels of the team; facilitates the sharing of product knowledge, current trends, visual priorities, and brand messaging through daily meetings with the team
  • Provide Meaningful Feedback: provides global insight related to the customer experience regarding product and presentation and shares feedback with the Store Brand Leader
  • Mentorship: embraces a culture of development by protecting time with direct reports; proactive in setting goals and delivering feedback for team’s personal growth

typical career progression

  • Assistant Visual Manager or Store Brand Leader

reports to

  • Store Brand Leader


  • Builds relationships naturally, embraces individuality and fosters diversity
  • Exhibits clear written and verbal communication skills
  • Strong leadership, planning and decision-making skills
  • Ability to thrive in a fast-paced, rapidly evolving environment

preferred requirements

  • Love for the FP brand
  • 1+ years store leadership experience
  • Experience being a team player
  • Ability to work flexible hours to meet the needs of the store including nights, weekends, and holidays
  • Eagerness to learn and grow within the organization

key partners

  • Assistant Visual Manager
  • Store Brand Leader


  • Stylist and Senior Stylist Team
  • Keyholder